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"Amazon Underground, a New Kind of App Store, Is Blowin' Up".
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"Amazon Underground Features An Android App Store Focused On "Actually Free" Apps". ^ a b "Understanding Amazon Underground"."How to get genuinely free Android apps and free Android games". "Underground Actually Free Program FAQ – 2017 Update". "Will Amazon Underground Change Revenue Model for Developers?". ^ a b c d e f Lowery, Victoria (March 15, 2016).
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"Has Amazon Cracked the Problem With In-App Payments?".
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Commentators compared it to the Kindle Unlimited plan where Amazon allows readers to read books for free from a diverse collection of authors and then pays authors based on the fraction of their books read. It was also praised for helping all developers make money right off the bat in direct proportion to usage, compared to the in-app purchase model that only some kinds of apps could make significant money off of. Īmazon Underground was praised for helping developers focus on creating engaging in-app experiences rather than worrying about monetizing through in-app purchases.
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Goat Simulator performed well on Amazon Underground, leading Wired writer Brian Barrett to argue that the lack of need for payment may have made the app particularly appealing to children, for whom even a small amount of money requires parental consent. Reception Īmazon Underground was criticized for being much smaller than the Google Play app store, making it of limited utility as a standalone source for getting games. In April 2017, Amazon announced the program would close to new apps at the end of May 2017, and shut down completely in 2019. In March 2016, Amazon reported some statistics on the growth of Amazon Underground, leading to renewed media coverage of Amazon Underground.
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History Īmazon Underground launched on August 26, 2015, and Amazon simultaneously retired its daily free app program. In order to monetize Amazon Underground, Amazon showed ads when a user first downloaded an app, and occasionally on each subsequent opening of the app. In addition, Underground was not recommended for modified versions of an app that removed in-app purchases, or that modified their gameplay by removing in-game currency, or premium apps whose only premium feature was being ad-free.Īmazon paid app creators based on the total time spent by users in the app, at a rate of $0.002/minute.
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Apps that supported streaming, such as radio apps.Apps that were completely free (freely available, no in-app purchases).Apps that ran continuously in the background.When submitted to the Amazon Appstore, the app must have been made available on at least one non-Amazon mobile device.Īmazon advised against using Amazon Underground for the following apps:.The features and gameplay of the Amazon Underground version must have been substantially similar to or better than the non-Underground version.The app must not have contained any subscription in-app items.The app contained in-app items that were available for purchase for a fee.The app was available to purchase for a fee in all other app stores where it was sold.The app must have been available for download from the Google Play or Apple App Store, and have been monetized in at least one of the following ways:.Īmazon listed the following eligibility requirements for participating apps: The app creator received payment based on the time spent by users in the app after downloading it, at a flat rate of $0.002 per user minute in the app. ( May 2020) ( Learn how and when to remove this template message)Īn app creator could choose to participate in the Amazon Underground program.
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